Fuck Kanye (In My Tupac Voice)
I can’t believe the first blog of the year is going to be about this nonsense goat. Because why! Fuck Kany!. Kanye West choosing The Wall Street Journal as his confessional booth is the most on-brand, off-target move he could’ve made.
Wall Street Journal? Fuck You Kanye
Let’s be very clear. The WSJ is not talking to Black America. It never has been. It’s liberal, mainstream, boardroom-safe, and white-liberal-palatable. So when Kanye “opens up” there, that’s not a reach toward his people — that’s a marketing strategy. A positioning exercise. A rebrand.
Mic Drop or Album Drop
Time after time this ninja has been grabbing mics and forcing us to listen to him and then disappearing. And yet funny how the timing of his humble works, right? His New album drops this week and suddenly Kanye’s got thoughts, pain, reflections, nuance. He’s not speaking to the Black folks he’s disrespected, embarrassed, and antagonised for years. He’s speaking to the same white liberals who will say, “It’s complicated,” while clicking Buy, Buy, Buy.
An album called Bully, though?
Nah.
That’s not edgy self-awareness. That’s audacity bordering on parody.
Because let’s not play us for fools now. Bullying is exactly what Kanye has been doing — publicly, loudly, and repeatedly. To exes. To other artists. Let’s not forget to whole communities. To Black women in particular. You don’t get to name the album after the behaviour and call it catharsis. That’s not growth. That’s branding. It’s clever though because from a lot of comments, it’s working
Disrespecting real Mental Health
And before the think-pieces warm up: yes, mental health is real. Yes, Kanye clearly struggles. And no, mental illness is not a magical accountability eraser.
Especially not when you are rich. Famous. Resourced. Surrounded by access to the best care money can buy. Plenty of people live with serious mental illness without becoming billionaires who weaponise their platforms and then cry fragility when the backlash arrives.
You don’t get infinite passes just because your breakdowns are public and profitable. I don’t want any of you to say anything about his Mom dying or his neurological accident. Acquired Brain Injury, yes but then mixing that with Borderline Personality Disorder… I dunno.
And we’ll never forgive or forget your KarKrash Era
Then there’s the Kardashian chapter — because of course there is. Kanye chose proximity to whiteness, proximity to spectacle, proximity to a family that has built an empire off consuming Black culture while remaining untouched by Black consequences. And while doing that, he had the nerve to degrade Black women, disrespect Black families, and say things that should’ve ended the conversation years ago.
Go Home Kanye!
So no.
This isn’t misunderstood genius.
This isn’t brave truth-telling.
This isn’t a man speaking to his people.
This is a rollout. This is capitalism. This is you disrespecting everyone time and time again for the ulmighty dollar.
And in my best Tupac voice, with my whole chest:
Fuck Kanye.
Not because he’s broken — but because he’s had chance after chance to do better, and keeps choosing harm wrapped in art, ego dressed up as pain, and accountability dodged in the language of “mental health.”
We’re allowed to be done.
We’re allowed to say nah.
And we’re definitely allowed not to buy the album.
© Chelsea Black®